At the heart of Bird Group’s phenomenal success story lies the flagship vertical of the Group, Bird Travels Pvt. Ltd. Bird Travels represents airlines and travel & tourism partners as General Sales Agents (GSA) and offers aviation management and advisory services. The tourism arm of Bird Group specialises in highly competitive and value based, off-the-shelf, as well as custom-built itineraries and tailor made solutions incorporating logistical requirements for conferences & exhibitions.
With 50 years of experience and some of the best networked associates in the business, Bird Travels proves that local expertise, knowledge and relationships are of extreme importance for international companies to maximise their reach, visibility and revenue in India.
At the heart of Bird Travels’ vibrant culture lies a strong set of values that guide our decisions, shape our actions, and define who we are. These principles are embedded in everything we do and reflected in our Code of Conduct, ensuring we operate with consistency, purpose, and integrity across all levels of the organisation.
Excellence | Synergy | Integrity | Innovation
For us, the sky is the limit—striving to be better every day.
At Bird Travels, excellence is more than a goal—it is a mindset that drives every aspect of our operations. As a trusted General Sales Agent representing international airlines, we believe that every interaction, service, and solution should reflect the highest standards of professionalism and quality. Excellence means consistently delivering reliable support to our airline partners, travel agents, and customers while continuously improving our processes and performance.
In the fast-paced aviation and travel industry, staying ahead requires adaptability, precision, and a commitment to learning. We strive to exceed expectations by offering seamless services, strong market expertise, and proactive problem-solving. Whether it is managing sales operations, customer relationships, marketing initiatives, or distribution support, our teams work with dedication to ensure exceptional outcomes.
For us, the sky truly is the limit. Excellence is about setting benchmarks, embracing accountability, and taking pride in our work every single day. It inspires us to innovate, grow, and maintain the trust that global airline partners place in Bird Travels. By fostering a culture of continuous improvement and high performance, we aim to create meaningful value for all stakeholders while strengthening our reputation as a dependable and forward-thinking aviation partner.
Working together, stronger as one.
At Bird Travels, synergy represents the power of collaboration and teamwork. We believe that success is achieved when individuals, teams, and partners work together with a shared vision and mutual respect. As a General Sales Agent for international airlines, our role requires close coordination between airlines, travel trade partners, corporate clients, and internal teams across multiple functions. By combining our strengths and expertise, we create stronger outcomes and lasting partnerships.
Synergy is about building meaningful relationships that encourage trust, communication, and collective growth. We value diverse perspectives and understand that innovation and efficiency are enhanced when people collaborate openly and support one another. Every employee plays an important role in contributing to our shared objectives, and together we create a culture where teamwork thrives.
In the dynamic travel industry, challenges and opportunities evolve constantly. Through synergy, we are able to adapt quickly, solve problems effectively, and deliver seamless experiences to our partners and customers. Working together as one united organization allows us to achieve more than we could individually. At Bird Travels, synergy strengthens our ability to grow sustainably, foster strong global relationships, and continue delivering excellence across every market we serve.
Doing what’s right, always.
Integrity is the foundation of everything we do at Bird Travels. As a trusted representative of international airlines, we understand the importance of honesty, transparency, and ethical conduct in building strong and lasting relationships. Integrity means doing what is right, even when no one is watching, and ensuring that our actions consistently reflect professionalism and accountability.
We are committed to maintaining the trust of our airline partners, travel agents, customers, and employees by operating with fairness and responsibility in every interaction. From business decisions to customer service, we prioritize ethical practices, clear communication, and respect for all stakeholders. Our commitment to integrity strengthens our reputation and reinforces the confidence that partners place in Bird Travels.
In an industry built on reliability and relationships, integrity is essential for long-term success. We believe that trust is earned through consistent actions, responsible decision-making, and delivering on our commitments. By upholding strong moral values and professional standards, we create an environment where employees feel empowered, partners feel secure, and customers feel valued.
At Bird Travels, integrity is not just a principle, it is a promise that guides our culture, shapes our relationships, and supports our continued growth as a respected aviation partner.
Embracing new ideas to drive continuous progress.
At Bird Travels, innovation is the driving force behind continuous progress and growth. In the ever-evolving aviation and travel industry, staying ahead requires creativity, adaptability, and the willingness to embrace change. Innovation means constantly exploring new ideas, technologies, and strategies that enhance efficiency, improve customer experiences, and create value for our airline partners and stakeholders.
As a leading GSA, we understand the importance of evolving with market trends and customer expectations. We encourage a culture where employees are empowered to think creatively, challenge conventional approaches, and contribute fresh perspectives. Whether through digital transformation, marketing strategies, operational improvements, or enhanced customer engagement, innovation helps us remain competitive and future-ready.
We believe that innovation is not limited to technology—it is also reflected in the way we collaborate, solve problems, and deliver services. By embracing change with a forward-thinking mindset, we are able to identify opportunities, improve processes, and provide smarter solutions to the travel trade and airline industry.
At Bird Travels, innovation enables us to strengthen partnerships, expand possibilities, and adapt to the dynamic demands of global aviation. It is through continuous learning and bold thinking that we create sustainable growth and shape the future of travel.
Founded in 1971 in India, Bird is amongst the largest and most diversified groups of various entities within the industry. Pioneering Information Technology, Travel & Aviation Services, Hospitality, Automotive, Retail and Education, Bird’s footprint spans across India, Europe & Middle East.
At Bird, we bring excellence and innovation to every sector we operate in, ensuring that we create and add value not just for us, but for all stakeholders, partners, clients and guests. We are humbled and grateful for every award, accolade & appreciation. It only inspires to us do even better.
